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PureDoes your dog have sensitive skin? Even if he doesn't, shouldn't his food be just as gentle. Just like the name implies, Sensible Choice Lamb Meal & Rice Formula Reduced Calorie Adult Dog Food contains only one meat source--lamb, and one grain source--rice to limit your dog's exposure to possible food allergens. This combination of pure lamb and rice provides one of the most digestible diets available for your sensitive dog. Be aware of products that contain other carbohydrate sources and meat by-products which are less expensive.100% NaturalSensible Choice Lamb Meal & Rice Formula Reduced Calorie Adult Dog Food contains no artificial colors, flavors, or preservatives. Rather than add artificial shadings, the manufacturer accepts the minor color fluctuations caused by natural ingredients. The chicken fat used in this product, an important source of linoleic acid, is preserved naturally with mixed tocopherols. And, only natural lamb flavor is used to enhance your dog's acceptance and enjoyment.100% NutritionSensible Choice Lamb Meal & Rice Formula Reduced Calorie Adult Dog Food provides complete and balanced nutrition for your dog's health and wellness.Is your dog prone to excess weight gain? Sensible Choice Lamb Meal & Rice Formula Reduced Calorie Dog Food is formulated to limit calories without limiting essential nutrients. A diet high in protein from lamb meal provides optimal energy levels without the excess calories that can come from too much fat. Sensible Choice Lamb Meal & Rice Formula Reduced Calorie Dog Food contains 21% protein, more than some other super-premium reduced calorie dog foods.Additional nutrients are provided in the form of chelated minerals which are more easily absorbed into your dog's bloodstream. Zinc helps to maintain healthy skin and a shiny coat. Manganese helps to enhance enzyme function. And, copper helps to promote blood cell formation.