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As much as we love our cats, wemust never forget that they are feline, not human, and therefore will benefit most dramatically from foods formulated specifically for them. At Royal Canin, it has been our mission for over years to provide cats with the diets they geniunely need, based on their unique physiological, life stage, and activity level. Respecting the true nature of cats allows us to provide them the best nutrition. Pure: Does your cat have a sensitive stomach? Even if he doesn't, shouldn't his food be just as gentle. Just like the name implies, Sensible Choice Chicken Meal and Rice Adult Cat food contains - Chicken to enhance palatability of the diet and ensure food enjoyment, and -Rice to enhance digestive safety for your adult cat. This combination of chicken & rice provides one of the most digestible and palatable diets available for your adult cat. Be aware of products that may contain less digestible carbohydrates sources and meat by-products which can be less expensive. Natural: Sensible Choice Chicken Meal & Rice Adult Cat Food contains no artificial colors, flavors or preservatives. Rather than add artificial shadings, we accept the minor color fluctuations caused by natural ingredients. The chicken fat used in this product, an important source of linoleic acid, is preserved naturally with mixed tocopherols. And, only natural chicken flavor is used to enhance your cat's acceptance and enjoyment. Nutrition: Sensible choice chicken meal & rice adult cat food provides complete and balanced nutrition for your cat's health and wellness. Cats are carnivorous and require energy to keep up with the demands of an active lifestyle. Protein from chicken and chicken meal provides optimal energy levels without excess calories that can come from too much fat. Sensible Choice Chicken Meal & Rice Adult Cat Food contains Protein, more than some other super-premium adult cat foods. Additional nutrients are provided in the form of chelated minerals which are more easily absorbed into your cat's bloodstream: Zinc helps to develop healthy skin and a shiny coat. Manganese helps to enhance enzyme function and copper helps to promote blood cell formation. Superior Nutrition for the whole life of your cat. Try Sensible Choice in these formulas for the complete health of your cat at every staget of life: Sensible Choice Kitten Formula, Sensible Choice Adult Cat Formula, Sensible Choice Reduced Calorie Cat formula, Sensible Choice Senior Cat formula.