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New! Purina Cat Chow brand cat food. Vitality formula for the healthy, active way of life you and your maturing cat share. Why a vitality formula? Look around and you'll see people are not just long, they're living well. Now you can do the same for your cat with New Purina Cat Chow Vitality Formula. Our veterinarians and nutritionists formulated New Purina Cat Chow Vitality Formula specifically for the nutritional needs of mature cats - to help them live a happy, healthy, and fulfilling life, regardless of age. Why New Purina Cat Chow Vitality Formula? Formulated for adult cats and ideal for cats 7-years of older, New Purina Cat Chow Vitality Formula helps your cat maintain a healthy weight for an active lifestyle and provides age-essential nutrition from high-quality protein and whole grains. It also contains a great-tasting blend of easily digestible ingredients, and since it is nutritionally complete and balanced for adult cats, it's ideal for feeding every day. Of course, a big part of living well is enjoyment. That's why New Purina Cat Chow Vitality Formula has a cat-tested, cat-approved taste for happiness you can see. Living the Way of Life. Taking complete care of your mature cat means understanding what he needs both physically and emotionally. New Purina Cat Chow Vitality Formula, along with our wealth of wellness resources, helps provide the nutrition and insights you need to get the most out of the way of life you and your cat share. Physical. Emotional. Complete. That's the Purina Cat Chow Way of Life. Ideal for feeding every day. Cat Chow Vitality Formula: Helps maintain a healthy weight for an active lifestyle. Age-essential nutrition from high-quality protein and whole grains. Great-tasting blend of easily digestible ingredients Antioxidant-Rich to help support a healthy immune system. Easy-to chew pieces Provides complete and balanced nutrition for adult cats as they age. Supporting your way of life. www.catchow.com Our comprehensive web site is the ultimate online experience for cat lovers with an extensive library, one-on-one dialogue with Purina Cat Chow Mentors, fun, and educational resources, and more. You can even follow the Purina Cat Chow Way of Life Experience and take a virtual tour of the event if you can't be there in person. It's an around-the-clock resource designed to make the Way Of Life you and your cat share even better. Our cat wellness specialists are available by phone and would love to hear from you! Give us a call toll-free at 1-888-CAT-CHOW 1-888-228-2469 weekdays, 7 am - 7 pm CT. The Purina Cat Chow Way of Life Experience brings the Way of LIfe to cities across the country. Complete with interactive learning, games, pet adoptions and more...check the schedule at www.catchow.com/wol to see when we'll be in a city near you.