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Nutro Max Maxium Nutrition Senior for Dogs 5 years & older. Great Taste-Guaranteed: Taste tests prove up to of dogs prefer the taste of MAX over other leading brands. That's important, because the most nutritious food in the world is worthless, if your dog won't eat it. Because we use our proprietary FlavorMax system, Nutro guarantees your dog will love the taste of MAX Senior, or your money back. Everything from Antioxidants to Zinc: MAX Senior provides your dog complete and balanced nutrition. We fortify MAX Senior with every vitamin and mineral your dog needs for a long, healthy life, especially antioxidants that enhance the immune system and help retard the aging process. No Chicken By-Products: Most dog foods contain chicken or poultry by-products, which can include parts like heads, feet and internal organs. These are ingredients you'll never find in any MAX product, because they can adversely affect the food's digestibility. High Digestibility: Kennel tests verify the ingredients in MAX Senior are more digestible than other leading dog foods. This important factor measures how much of the food is assimilated and is available for use by the dog. For superior digestibility, we use only premium quality beef meal, rice and wheat-never any ground corn or indigestible fillers. Low Stool Volume: In tests against other leading brands MAX produced up to less stool volume. High digestiblity means more nutrition goes into your dog and less waste goes into your back yard. Small, firm, low-volume stools means faster, easier clean up and cleaner, more hygienic environment for your dog and family. Formulated for Healthy Skin & Coat Max Senior contains up to more linoleic acid than other leading brands. A high concentration of polyunsaturated fatty acids like linoleic acid, along with other essential vitamins and minerals also found in MAX, have been proven to produce a healthy skin and shiny coat. Performance & Economy: With balanced nutrition, a unique combination of ingredients, high digestibility and palatability, MAX Senior really performs, so you may find it actually less expensive to feed. Max Feature/Benefit to Your Dog: Guaranteed great taste/Assures your dog eats enough to meet its nutritional requirements. Made with rice, chicken meal & wheat/Better ingredients, better nutrition, better health. No chicken by-products/high digestibility - low stool volume. High digestibility - low stool volume/More nutrition in your dog - less waste in the backyard. Complete & Balanced Nutrition/No need to add costly supplements for normally healthy dogs. Everything from Antioxidants to Zinc/All the required vitamins & minerals for a long healthy life. Contains added antioxidants/Enhances immune system & helps retard the natural aging process. Contains chelated minerals/More readily absorbed by senior dogs. Contains chicory extract/Naturally improves your dog's digestion. Contains DHA/ Helps maintain your older dog's vision, cardiac