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Nutro Max Natural with Vitamins & Minerals. No chicken by-products. Formulated for Healthy Skin & Coat: Max Natural's advanced formula is designed to provide a high concentration of polyunsaturated fatty acids like linoleic acid and essential vitamins and minerals. These ingredients help avoid nutritional deficiencies that can affect your dog's skin and coat. And to keep every bite fresh and filled with maximum nutritional benefits, Max Natural uses natural vitamin E as a preservative. Digestibility: This important factor measures a dog's ability to assimilate the nutrients available in the food. That is, how much of the food is actually utilized by the dog. Repeated kennel tests verify that the ingredients in Max Natural are more digestible than other leading dog foods. Great Taste: Test after test proves that dogs love the great chicken and lamb taste of Max Natural. And your dog will too. We guarantee it. Stool Volume: Another advantage of the Max Natural diet is low stool volume. Small, firm, low-volume stools means faster, easier clean up and a cleaner, more pleasant environment for the entire household. Performance & Economy: With balanced nutrition, unique combination of ingredients, superior digestibility and great taste, MAX Natural give you high performance. And because of its highly concentrated caloric density, you may actually find it costs you less per meal. No chicken by-products: Most dog foods contain chicken by-products or poultry by-products as a source of protein. That means including chicken or poultry heads, feet and guts - ingredients you'll never find in Nutro Max Natural. We use the same parts of chicken you feed your family. No heads, no feet, no guts.