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Nutro Max Natural means maximum nutrition for maximum health. Formulated for Healthy Skin and Coat: Nutro Max Natural's advanced formula is designed to provide a high concentration of polyunsaturated fatty acids, such as linoleic acid, and essential vitamins and minerals necessary to help avoid the nutritional deficiencies that could affect your dog's skin and coat. And to keep every bite fresh and filled with maximum nutritional benefits, Max Natural uses natural vitamin E as a preservative. Digestibility: This important factor measures a dog's ability to assimilate the nutrients available in the food. That is, how much of the food is really used by the dog. Repeated kennel tests verify the ingredients in Max Natural are more digestible than other leading dog foods. Great Taste: Test after test proves that your pet will enjoy great chicken and lamb taste found in Nutro Max Natural. And your dog will too. Nutro guarantees it. Stool Volume: The Max Natural diet results in low stool volume. Small, firm, low volume stools means faster, easier cleanup and a cleaner, more hygienic environment for your dog and family. Performance & Economy: With balanced nutrition, a unique combination of ingredients, high digestibility and great taste, Max Natural gives you high performance. Because of its highly concentrated caloric density, you may actually find it costs you less per meal. No Chicken By-Products: Most dog foods contain chicken by-products or poultry by-products as a source of protein. That means including chicken or poultry heads, feet and guts--ingredients you'll never find in Nutro Max. We use the same parts of chicken you feed your family. No heads, no feet, no guts.